Strategic Objectives

CTIL aims to develop and grow in a manner that safeguards the Company’s growth trajectory and ensures proper functioning through the course of time. To achieve the same, we have established several strategic focus areas, which have been influenced by UN SDGs. The SDGs are the driving force behind our focus areas, and by working towards our focus areas, we aim to make a positive contribution to society through generating value for all stakeholders.

At CTIL, we are committed to creating long-term value for our stakeholders across our three core business verticals: Real Estate, Pulp and Paper, and Textiles. Our strategic focus areas—Customer Centricity, Sustainability, Responsible Business, Creating Value for Stakeholders, and Innovation—underpin our value creation model and drive our success. By prioritising these areas, we ensure a holistic approach that aligns with our vision and mission, while contributing to the sustainable development of the industries we operate in.

Customer Centricity


Responsible Business

Creating Value for stakeholders


Customer Centricity

Our customers are at the heart of everything we do. In our Real Estate vertical, we strive to understand their evolving needs and preferences, delivering exceptional experiences through quality infrastructure, superior design, and efficient construction. In Pulp and Paper, we focus on responsible sourcing and developing sustainable products that meet our customers' demands. In Textiles, we continuously innovate to offer textiles that align with customer preferences in terms of quality, design, and sustainability.

Key focus areas:

Customer feedback through surveys, focus groups, and social media monitoring

Market research to identify emerging customer needs and trends

Expand the product portfolio as per customers' needs and demands

Robust customer service and support systems to ensure prompt resolution of issues and enhance overall customer satisfaction


We recognise the urgent need to address environmental challenges. In Real Estate, we actively implement energy-efficient technologies and explore innovative solutions to minimise our carbon footprint. Additionally, we strive to implement measures to reuse waste, contributing to a circular economy and reducing our impact on landfills. In Pulp and Paper, we embrace responsible and social forestry practices, reduce waste, and optimise resource consumption. In Textiles, we prioritise eco-friendly materials, water conservation, and clean manufacturing processes. By championing sustainability in all verticals, we contribute to a greener future and mitigate environmental risks.

Key focus areas:

Energy-efficient technologies and practices to reduce energy consumption and emissions intensity

Water management strategies and technologies to minimise water consumption and promote water efficiency

Waste reduction initiatives, recycling programs, and responsible waste management practices

Promoting and supporting biodiversity conservation initiatives in collaboration with relevant stakeholders

Well-being of our people and communities

Responsible Business

Ethical conduct, transparency, and fairness guide our operations. In Real Estate, we maintain high standards of corporate governance, ensuring transparent dealings with customers and stakeholders. In Pulp and Paper, we promote responsible sourcing, environmentally friendly production methods, and community engagement. In Textiles, we prioritise fair trade, worker welfare, and safe working conditions throughout our supply chain. Responsible business practices form the foundation of our reputation and stakeholder trust.

Key focus areas:

Robust internal controls and compliance mechanisms to meet all regulatory requirements

Human rights policies and practices throughout the supply chain to ensure fair and ethical treatment of workers

Culture of integrity and ethical conduct through training, awareness programs, and transparent communication

Creating Value for Stakeholders

We recognise that the success of our business is intertwined with the well-being of our stakeholders, Consequently, we place a high priority on the well-being of our employees, suppliers, and local communities, striving to create value for our stakeholders while ensuring their collective welfare.

In Real Estate, we deliver sustainable returns for our investors while enhancing the living experience for our customers. In the Pulp and Paper segment, we create value for stakeholders through responsible practices and sustainable product offerings. In Textiles, we provide value to our customers through quality products that are ethically produced and environmentally friendly. By actively engaging in industry collaborations and initiatives, we contribute to the progress of the textile industry as a whole, promoting sustainability and responsible practices throughout the value chain.

Key focus areas:

Continuous stakeholder engagement to understand their needs, expectations, and concerns and implement the same in decision-making

Initiatives that enhance stakeholder satisfaction and trust

Consistent and sustainable financial returns to investors and shareholders


Innovation is key to staying ahead in today's dynamic business landscape. In Real Estate, we embrace innovative designs, construction techniques, and smart technologies to deliver unique and sustainable projects. In Pulp and Paper, we invest in research and development to enhance production processes, develop sustainable materials, and explore new product lines. In Textiles, we leverage innovation in manufacturing, design, and supply chain management to meet evolving customer needs. By fostering a culture of innovation, we drive growth, enhance competitiveness, and deliver cutting-edge solutions.

Key focus areas:

Technologies to enhance operational efficiency and reduce environmental impact

Fostering a culture of innovation and creativity across all levels of the organisation

Innovative products and services that address market needs and challenges

Looking ahead, we remain committed to advancing these strategic focus areas. We will continue to invest in customer-centric solutions, promote sustainability, uphold responsible business practices, create value for our stakeholders, and foster a culture of innovation. By doing so, we aim to achieve sustainable growth, strengthen stakeholder relationships, and make a positive impact in the industries we operate in.

Long Term Value Creation: Our goals and targets and action plans with respect to the strategic business outlook:

At CTIL, we are committed to integrating Environmental, Social, and Governance (ESG) goals within our six key strategic focus areas. These goals represent our dedication to sustainable practices, responsible business conduct, and stakeholder value creation. By aligning these goals with our strategic focus areas, we aim to drive positive impact and contribute to a more sustainable future.

Customer Centricity:

Establish a dedicated customer feedback mechanism, including online surveys, feedback forms, and customer support hotlines

Invest in regular market research to identify customer preferences and demands

Optimise our existing customer relationship management (CRM) systems to track and analyse customer interactions and feedback

Increased collaboration with cross-functional teams to develop new products and services aligned with customer demands

Implement customer-centric training programs to enhance the skills and service mindset of employees

Establish key performance indicators (KPIs) to measure and monitor customer satisfaction levels and address any gaps


To reduce Greenhouse Gas Emissions and improve energy efficiency in operations across all business segments

To achieve zero waste to landfill and implement measures to reuse waste across all business segments in due course of time

Making all business operation water efficient

Responsible Business:

Develop and implement relevant ESG policies that cover environmental, social, and governance standards, providing coherence and accountability across all business segments

Continuously review existing policies and improve them as applicable to meet evolving ESG trends, stakeholder expectations, and regulatory requirements

Engage with value chain partners to enhance responsible procurement practices, promote ethical sourcing, and ensure shared responsibility for creating value for stakeholders

Creating Value for Stakeholders:

Enhance diversity and inclusion across all business segments to create an inclusive work environment and improve the diversity ratio

Continually increase the number of beneficiaries of CSR activities, ensuring a positive social impact on the communities in which we operate

Prioritise occupational health and safety (OHS) to achieve zero harm incidents and create a safe working environment for employees and stakeholders

Implement assessments and due diligence processes to address human rights issues within the value chain, ensuring responsible procurement practices


Embrace innovation in all business segments to drive sustainability, such as adopting smart technologies, efficient construction techniques, and sustainable materials in real estate projects

Invest in research and development to enhance production processes, develop sustainable materials, and explore innovative solutions in pulp and paper

Leverage innovation in manufacturing, design, and supply chain management in the textiles segment to meet evolving customer needs and stay competitive

By integrating these ESG goals within our strategic focus areas, CTIL ensures a holistic and coherent approach towards sustainable growth, stakeholder value creation, and responsible business practices.

Our strategic focus areas also stem out of business vision, mission, and values, as well as from the inputs provided by internal and external stakeholders of the Company. These areas help us plan our business strategy accordingly and enable suitable resource allocation, based on priority.